12 May 2012

Windows Phone Marketplace begins rebranding on Nokia devices

The partnership between Nokia and Microsoft deepens. Updates to Nokia Lumia deviceschange the Marketplace tile to a specific Nokia tile - unheard of for Windows Phone, which is governed by strict rules. This is part of the Tango update. Is this an innocent change, or the prelude to fragmentation, or worse - a fork? While that's probably a little dramatic, this probably does worry the other Windows Phone OEMs.

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